Mission

 

The marketing subcommittee focuses on making the Ghent Workgroup’s work known worldwide. Because most of the GWG’s work is highly technical, it needs to be more accessible to non-experts. Because the group’s work is highly valuable to different audiences, it needs to be translated accurately so everyone understands its value and how to use it.

 

Because of this, the subcommittee focuses on different projects:

  • Communication to the print and design community.

Through events, webinars, social media, and newsletters, the subcommittee spreads the word about the work done within the group.

 

  • Outreach to the educational community.

Educational institutions play a crucial role in forming the next generation of experts within the print and design communities. Making it easy for them to obtain the correct information and supporting them in their educational role are key drivers of improvement in the market.

 

  • Documentation.

User guides, background information on specifications, and other supporting documentation is important for experts and non-experts alike to deepen their knowledge.

 

In all of these initiatives, the subcommittee aims to make the Ghent Workgroup’s work more accessible, understandable, and widely adopted.

 

Co-chairs

The marketing subcommittee is driven by three co-chairs:


Prof. Raša  Urbas
Raša is a professor and researcher in graphic communications, recognized for her expertise in graphic prepress and digital workflows. Her work focuses on optimizing and understanding complex production processes, particularly those related to PDF technologies and color management, where she combines academic knowledge with practical industry insight.

In addition to her technical specialization, she has a deep interest in multisensory design, exploring how visual communication can engage multiple senses to create more inclusive and impactful experiences.
Raša has been an active member of the Ghent Workgroup since 2019 and serves on its Executive Committee, contributing to the advancement of best practices and standards in PDF-based production environments.
Driven by a strong commitment to education, she is passionate about mentoring students and supporting young professionals, while actively working to bridge the gap between academia and industry through collaboration, knowledge exchange, and thoughtful design.”

Prof. Zivko Pavlovic
Živko is a full professor at the Faculty of Technical Sciences, Department of Graphic Engineering and Design in Novi Sad, Serbia, and a lecturer at the University of Banja Luka since 2012. With more than 23 years of experience in graphic production and technology, he combines academic expertise with practical industry knowledge, including work as a consultant for print standardization. He currently serves as Head of the Master’s Program in Graphic Engineering and Design and coordinates international CEEPUS collaboration projects. Živko has been a member of the Ghent Workgroup since 2019.


David van Driessche
David is a physicist by education who has spent his career working at the intersection of technology, production workflows, and people. His background spans software development, automation, PDF, and industry standards, with a focus on real-world production challenges. Today, David is Chief Evangelist at callas software, where he works with end users, partners, and OEMs to improve PDF technology and help organizations get the most out of it—by identifying problems, explaining complexity, and moving penguins to more productive places. David is the Executive Director of the Ghent Workgroup and has been involved with the group since its inception in 2002.