Marketing

The Marketing subcommittee focuses on making the GWG’s work known worldwide. Because most of the GWG’s work is highly technical, it needs to be more accessible to non-experts. Since the group’s work is highly valuable to different audiences, it needs to be translated accurately so everyone understands its value and how to use it.

Mission

The subcommittee focuses on different projects:

  • Communication with the print and design community
    Through events, webinars, social media, and newsletters, the subcommittee spreads the word about the work done within the group.
  • Outreach to the educational community
    Educational institutions play a crucial role in forming the next generation of experts within the print and design communities. Making it easy for them to obtain the correct information and supporting them in their educational role are key drivers of improvement in the market.
  • Documentation
    User guides, background information on specifications, and other supporting documentation are important for experts and non-experts alike to deepen their knowledge.

In all of these initiatives, the subcommittee aims to make the GWG’s work more accessible, understandable, and widely adopted.

Co-chairs

Participation

Join the GWG and help shape the future of print and packaging workflows. Collaborate with industry experts, contribute to internationally recognized specifications, and make a lasting impact on the industry.