Iconography

The GWG iconography project was announced in early March 2020. Its goal was to create a series of new, updated icons (pictograms) that would provide a better user experience and facilitate communication with a fresh approach to content, design, and artistic coherence, giving the GWG website's visual identity a refreshed, contemporary look.

University of Ljubljana

Faculty of Natural Sciences and Engineering – Slovenia

Led by Prof. Dr. Raša Urbas

2020 - 2021

The project was carried out as part of a study by students of the University of Ljubljana’s Faculty of Natural Sciences and Engineering, Department of Textiles, Graphic Arts and Design. Students of the Graphic and Interactive Communications program worked on the project for almost half a year as a part of the Information Design course and worked diligently under the mentorship of Assist. Prof. Dr. Nace Pušnik, Assist. Dr. Gregor Franken, and Prof. Dr. Raša Urbas. In addition to achieving the project’s goal, the implementation was an extra challenge, as the Covid-19 situation completely changed how the project was carried out. Lectures, presentations, consultations, and all communication were strictly limited to online tools.

Thirteen students participated in the project: Valerija Ažman, Tina Cajnkar, Maja Černe, Maj Eržen Ambrož, Eva Klemenčič, Jure Klokočovnik, Ivana Koron, Tereza Lenardič, Špela Lukman, Lara Mrhar, Maša Škrbić, Lana Šušteršič Jeršin, and Nino Volf.

During the the project, the students showed exceptional creativity, innovation, and ingenuity. In their work, they had to follow specific instructions and established design principles, which also had to be in line with the overall corporate identity of the GWG. The solutions they presented were each interesting in their own way, so it was very difficult to decide which solution was the most suitable.

The members of the GWG first made a shortlist of three interesting solutions, from which they finally selected the most suitable one. The proposals of Maj Eržen Ambrož, Eva Klemenčič, and Špela Lukman were shortlisted, and in the end the design proposal of Maj Eržen Ambrož was chosen as the most suitable solution.

Visit the Faculty website

Best design

Maj Eržen Ambrož

Interested in doing a student project?

Whether you’re a student, professor, teacher, or educational institution, we’d love to hear from you. If you’re interested in collaborating with the Ghent Workgroup on a student project, thesis, research assignment, or other educational initiative, don’t hesitate to get in touch. We’re always open to exploring new ideas and supporting projects that contribute to the future of print and PDF workflows.