For today’s marketer, it can be challenging to measure return on investment (ROI) and attribute conversions — especially when using direct mail as a key channel for acquisition, nurture, retargeting, and retention. Combining direct mail with artificial intelligence and software turns it into a key tool to cut through the clutter and drive engagement with a performance-driven tactic. And now, with recent changes in privacy regulations and policies, direct mail has become a must-have for getting opt ins and engaging prospects throughout the funnel, as well as supplementing campaigns to build lifelong customers.